Earth Things First (ETF) - Campaign

Animation and various assets for FIT’s ETF Campaign in collaboration with Membit. The focus of ETF was to promote sustainability and climate awareness through augmented reality, in which Membit app users can see virtual flowers and statues throughout FIT’s campus.

The activation was developed over a 8 month period, and was presented at FIT’s 2023 Sustainability Conference, in which it successfully gained traction and was featured in Women’s Wear Daily (2023).

Read more about the initiative here.